Your business has a story worth building on.

At Paperwhite Marketing, we believe the best marketing happens when you understand the business behind the brand. It happens when strategy and creativity work together—and when someone is willing to stay involved long enough to turn a good idea into real progress.

Paperwhite Marketing is a strategic marketing consultancy and creative partner for businesses that are building something meaningful. We help organizations clarify their vision, strengthen their brand, connect with the right audiences and create the momentum needed to grow.

Our work spans strategy, branding, messaging, creative development, digital marketing, social media, public relations, communications, project management and more. But we don't believe great partnerships should be defined by a rigid list of services.

Sometimes our clients need a complete marketing strategy. Sometimes they need help launching a new brand, building a stronger website or telling a more compelling story. Sometimes they need someone to manage the moving pieces, bring fresh ideas to the table and make sure the work actually gets done.

We're built for all of it.

Creating the Ultimate Brand Experience

We craft strategic brand identities, develop compelling content, and create marketing solutions that drive engagement and growth. From custom logos to social media strategy, we deliver personalized, results-driven services that help brands stand out with authenticity and purpose.

Brands we’ve worked with.

  • Kayla's creative vision helped us to build our brand around our new name and logo. She was helpful and responsive when we wanted to make edits. We couldn’t be happier with the results, her work is beautiful!

    Leah Geisler, Director
    Forward Health Foundation

  • Kayla is incredibly talented and equally great at collaboration. She offers great insight and ideas to bring your vision to life.

    Kathy Pavek, Marketing Consultant
    Coldwell Banker® Northwoods Realty

  • We have worked with Kayla on various projects over the years from initial start up branding to full on marketing plans. Her communication is excellent, she is timely on her delivery of her work and she always comes through with the image we are trying to portray. I would recommend her to anyone regardless of how big the project is. Big, medium, small. Doesn't matter. She's always on point.

    Brett Beckfeld, Realtor
    Coldwell Banker® Northwoods Realty

  • The brand guide Kayla included with the logo is very professional and makes it easy to understand what to use and where to use it. I also liked how she was informative and gave reasoning for certain design decisions. Thank you for your work! We love our new logos!

    Jenna Jaspersen, Owner
    The Homestore Design Studio & Showroom